Vera Wang, a global fashion icon, is internationally renowned for her cutting-edge designs and is regularly chosen for weddings and red carpets by celebrities such as Selena Gomez, Alicia Keys, Victoria Beckham and Hailey Bieber, is coming to Melbourne. The ‘celebrity sort-after’ bridal collection has been secured by Raffaele Ciuca Bridal and it’s set to hit stores in August.
Raffaele Ciuca Bridal’s major supplier, Pronovias Group, and Vera Wang have signed a 10-year licensing agreement, a historic deal for the industry, bringing the two powerhouses together for the first time. Pronovias Group will manufacture, distribute, and market the designs, bringing them to Raffaele Ciuca Bridal here in Australia.
Vera Wang said, "Pronovias Group is one of the most respected and successful bridal companies in the world with a huge international reach. But the most important value we look for in a company when signing a licensing agreement is the ability to create a great product. Product is king; it is where it all begins. Pronovias Group understands this."
The collection will feature 60 bridal gowns and 60 special occasion dresses, fully designed by Vera Wang and her team to deliver an alluring, artisanal offering that the fashion-loving bride dreams of. The collection is characterised by innovative and iconic designs, the use of luxurious fabrics and materials, and hand-crafted finishes.
“We could not be more thrilled to announce that we will be the exclusive stockists of Vera Wang Bride. Vera is such an icon and trailblazer in the industry. Owning a Vera Wang piece has never been more within reach for Melbourne brides.” said Raffaele Ciuca Bridal CEO, Patricia Pallozzi.
Thanks to this new partnership, the design and aesthetics of Vera Wang will reach a wider audience, offering wedding gowns at a more attainable price point without compromising the quality and craftsmanship for which Vera Wang is renowned.
ABOUT RAFFAELE CIUCA BRIDAL:
Raffaele Ciuca is a house of bridal style in Melbourne. Started by an Italian master tailor in 1956, a pioneering perspective is the heart of our story. Home to luxurious labels sourced from the runways of New York and Barcelona, Raffaele Ciuca is a 4th generation family business celebrating 64yrs in the wedding industry with flagship studios in Brunswick and Armadale. They are the exclusive Melbourne stockists of sought-after international and local labels including Berta, Pronovias, Maggie Sottero, Rosa Clara and Jessica Coutures. The studios are home to Australia’s most expansive selection of wedding dresses, including a sweeping Curve collection of plus-size gowns designed to complement the female form.
For more information, please visit www.raffaeleciuca.com.au